This isn’t a page per say, as a blog is the sum of all blog posts. A blog is a website, or a section of a website, made up of topically related blog posts (like journal entries). Blog posts are usually listed in reverse chronological order with the most recent post appearing first. If you have a small business website without a then you are seriously missing out! Think of your as your greatest and most affordable marketing tool. A drives traffic and leads/sales. A survey by HubSpot found that 57% of businesses who have generated a lead from it.
It creates a place where you can tell your company’s story, share your expertise and engage with your customers.
What to include:
First and foremost you need to do a bit of strategy work.
You need to know why you are starting a blog and who you are blogging for, your target audience.
Think of how you write and the language you use, most of us don’t like to read academic.
Journals so don’t be afraid to be conversational and casual in the way you write.
Quality trumps quantity.
Studies suggest that long-form and in-depth nposts outperform shorter shallow posts.
when it comes to search engine optimization and getting shared on social media.
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